What We’re Reading: Interpretations of Work and History

Weekly reviews of what's on our bookshelves.

Culture Shock: Surviving Five Generations in One Workplace By Joanna Dodd Massey Five generations now occupy the U.S. workforce. That means at any given time, there can be a nearly 50-year age difference between the oldest employee and the youngest at a firm. (That is certainly the case here at GPF). In “Culture Shock: Surviving Five Generations in One Workplace,” Dr. Joanna Dodd Massey addresses how this demographic trend changes business, from branding to human capital retention and beyond. Her conversational tone makes for a quick but engaging read. What most stands out most, however, is the author’s unique perspective born from extensive experience with old and younger generations in the workplace. A background in psychology and the entertainment industry doesn’t hurt either. “Culture Shock” examines the transformative experiences and workplace practices that characterize the five working generations in the U.S.: the Silent (1928-1945), the Boomers (1946-1964), Gen X (1965-1980), the Millennials (1981-1996) and Gen Z (1997-2010). The first three are only lightly explored and serve primarily as a foil against the latter two. In an effort to dispel the stereotypes surrounding the younger generations, Massey tries to translate and explain workplace trends of those under 40. A lot of […]

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Allison Fedirka
Allison Fedirka is the director of analysis for Geopolitical Futures. In addition to writing analyses, she helps train new analysts, oversees the intellectual quality of analyst work and helps guide the forecasting process. Prior to joining Geopolitical Futures, Ms. Fedirka worked for Stratfor as a Latin America specialist and subsequently as the Latin America regional director. She lived in South America – primarily Argentina and Brazil – for more than seven years and, in addition to English, fluently speaks Spanish and Portuguese. Ms. Fedirka has a bachelor’s degree in Spanish and international studies from Washington University in St. Louis and a master’s degree in international relations and affairs from the University of Belgrano, Argentina. Her thesis was on Brazil and Angola and south-south cooperation.
Ekaterina Zolotova
Ekaterina Zolotova is an analyst for Geopolitical Futures. Prior to Geopolitical Futures, Ms. Zolotova participated in several research projects devoted to problems and prospects of Russia’s integration into the world economy. Ms. Zolotova has a specialist degree in international economic relations from Plekhanov Russian University of Economics. In addition, Ms. Zolotova studied international trade and international integration processes. Her thesis was on features of economic development of Venezuela. She speaks native Russian and is fluent in English.