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Digital Marketing Coordinator

Internship


Digital Marketing Coordinator

We are looking for a focused and talented marketer with cross-functional responsibility in three critical skills:

  • content marketing
  • email marketing
  • SEO

The ideal candidate will have demonstrable evidence of success in all three required skills. Experience in international affairs and global issues is an added plus. We are seeking one dynamic team member that is a content creator and expediter to write, repurpose and produce various styles of content to expand our company’s digital footprint, awareness, subscribers and leads. This role requires a high level of creativity, attention to detail and project management skills. Responsibilities will also include identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.

Content marketing responsibilities:

  • Grow our subscriber base by providing them regular, helpful content that’s in tune with their needs and expectations.
  • Grow new leads by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).
  • Enable the creation of two free resources each month to drive leads, subscribers, awareness and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.). We have built-in content partners already in place.
  • A unique element of this role is that as publishers, much of the core content creation will be done by the creative/graphics team. The marketing coordinator’s main role will be to create “selling” copy and shareable repurposed content.
  • Be keenly aware of user (free and paid) wants and needs.

Email marketing responsibilities:

  • Build various email lists and campaigns, including the design templates, calls-to-action and content in email sends using Hubspot.
  • Segment lists based on behaviors like source of lead, past email engagement and website interactions to date or engagement, and potentially interest and geography.
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests and promotions that succeed through email.
  • Specific knowledge and experience with Hubspot.

SEO responsibilities:

  • Manage both on-site and off-site SEO for the company.
  • Collaborate with content marketing and blog contributors to promote high-quality content around important, relevant terms.
  • Manage organic search engine performance and goal setting based on site impressions, click through rates, traffic and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
  • Knowledge of Google Analytics.

General skill sets needed to succeed on our team:

  • Bachelors degree from an accredited university
  • Loves data and values an analytical approach to decision-making
  • Up to date on digital marketing best practices
  • Persuasive, straightforward and articulate communicator, conversant in business strategy
  • An excellent writer who creates clear, concise and on-strategy communications materials
  • Intellectually curious and engaged in the world around them
  • Curious about why the buying public reacts the way they do
  • Maturity to handle team integration independently and address challenges promptly
  • Generally a great person that people want to be around – fun, smart, curious, confident and low drama

To apply, send your resume and a sample of your work to careers@geopoliticalfutures.com.

 


Internship

About Geopolitical Futures:
Geopolitical Futures is an online publication dedicated to explaining and predicting the future course of the international system. One of the critical tasks of forecasting is to distinguish what matters from what doesn’t. While there are a staggering number of political and current events happening each day, few of them matter for the course of the international system.

Geopolitical Futures, led by intelligence expert and New York Times bestselling author George Friedman, will continually apply its proven methodology to make forecasts, highlight what’s important, provide insight into why it matters and what to expect next. Our publication is for readers from diverse backgrounds who are interested in better understanding international events.

Job Description:
We are looking to fill a train-to-hire analyst position with an initial internship phase lasting approximately three to four months. A modest stipend will be provided during this phase. Analysts in training should expect to work the equivalent of a full-time work week with flexible hours including some evenings and weekends. The company has a virtual office with no fixed location required though the job will require reliable internet access and follow US Central time zone.

The analyst-in-training will learn by doing. The position will require keeping acute awareness of global current events, daily research on selected items of interest, engaging in analytical conversations with peers and writing up findings.

Qualifications:

  • Bachelor’s degree. Previous background in political science or international relations not required – we are looking for quality of mind first and foremost
  • Familiarity with global issues and current affairs
  • Ability to learn quickly and work independently
  • Ability to quickly process large inflows of information and reliably perform in a fast-paced environment
  • Must be open to learning a new way of looking at the world
  • Must be able to clearly communicate in English; foreign language skills an asset but not essential

To apply, send your resume and a sample of your work to careers@geopoliticalfutures.com.





Geopolitical Futures tells you what matters and what doesn’t.

People say you can’t predict geopolitics.

We have.

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